VM Unleashed

“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion

“Meet your wardrobe of 2028!” – It has more Second-hand than Fast-fashion I love this chart! It was produced using Globaldata research and is now 5 years old. It predicts what types of retailer our fashion wardrobe will be bought from in 5 years-time, in 2028. What an appropriate time to revisit it, mid-way through the prediction timeframe, particularly because what it envisaged for clothing is largely unfolding before our-

“You Reap what you Sew!” – Do Boohoo’s woes signal the end of lazy fashion?

“You Reap what you Sew!” – Do Boohoo’s woes signal the end of lazy fashion? Extraordinary revelations from the house of Boohoo, the extreme, low-priced, pureplay, fast-fashion retailer. Amidst falling revenues, it has decreed to its suppliers that they should accept a 10% reduction in their fees for orders that are still in production. As one angry supplier confirmed. ”This is major self-harm. They are struggling to find suppliers and-

Ben Francis, Gymshark and why ‘The physical world is a great place to do business!’

Gymshark – ‘The physical world is a great place to do business!’ As you may know, I am a great advocate of Gymshark and its founder Ben Francis. For those of you who are not familiar with either, Gymshark is now one of the leading gym wear brands in the world valued at over $1 billion. It was founded barely 10 years ago by Ben Francis. Disillusioned by his choice-

The ‘Passion Supply Chain’ delivering customer engagement and commercial retail success.

The ‘Passion Supply Chain’ delivering customer engagement and commercial retail success. The fundamental purpose of any retailer is to bring together a physical customer and a physical product, irrespective of whether the sale is made in a physical shop or online. A successful supply chain is therefore a pre-requisite for any retail business. However, managing the ‘beast’ of the supply chain to ensure customers and their products are ultimately in-

Time for consumer brands to find their ‘Meaning in the Retail Madness.’

Time for consumer retail brands to find their ‘Meaning in the Retail Madness.’ It would be fair to say that the retail industry has lost its way over recent years. In my own work, I have become increasingly disillusioned with the strategies and operational practices of businesses that have grown to ‘love volumes over value’ and ‘buying efficiencies over retail excellence.’ There has been an over-obsession with technology, and the-

Retailers walking ‘the Tight rope of Trust’ in their quest for customer loyalty.

Retailers walking ‘the Tight rope of Trust’ in their quest for customer loyalty. Interesting to hear that Frasers, which has evolved out of the Sports Direct brand, is planning to launch a loyalty club and subscription. It hopes to emulate the likes of Amazon Prime. Amazon has an enviable stable of content and benefits that make the annual Prime membership of $100 or so good value, from low prices, huge-

The ‘Biggest Threat’ to the High Street is to try to keep it the same!

The ‘Biggest Threat’ to the High Street is to try to keep it the same! I am often asked, ‘What are the biggest threats to the High Street?’ I am asked by multiples who are trying to work out whether their current and future strategy and investment in town centres is correct, and by new brands who are looking to launch and develop a physical High Street presence. For me,-

Why not “Wipe the Slate Green” when it comes to retail business rates reform?

Why not “Wipe the Slate Green” when it comes to retail business rates reform? It is common consensus that the UK retail business rates system is broken. It is unfair and inappropriate for this omnichannel world. However much of the dialogue on reform has revolved around the ‘battle between channels.’ Does it not seem equally inappropriate and narrow-minded that this should be the criteria for rates improvement? Retail is not-

John Lewis: ‘Out-of-sight, out-of-mind!’

John Lewis: ‘Out-of-sight, out-of-mind!’ Tunbridge Wells, or to be correct Royal Tunbridge Wells, is John Lewis heartland. If you were designing the perfect town for the values and qualities of the brand, the lifestyle, the demographic, the income levels, then you would create Tunbridge Wells. Tunbridge Wells had a John Lewis shop. We had a relatively new, but very well established ‘Home shop.’ The town regularly frequented it when it-

The ‘Passion Supply Chain’ delivering customer engagement and commercial success.

The fundamental purpose of any retailer is to bring together a physical customer and a physical product, irrespective of whether the sale is made in a physical shop or online. A successful supply chain is therefore a pre-requisite for any retail business. However, managing the ‘beast’ of the supply chain to ensure customers and their products are ultimately in the same place, at the same time, is not going to-

What makes a customer love a retailer? It is about keeping your promises!

Retail Week has published its annual list of the most-loved retailers in the UK. Interestingly if you are looking for big picture trends relating to product sectors, or types of retailers, you will struggle to discover any conclusive findings. Understandably retailers that deliver low prices are very well represented in the cost-of-living climate, but by no means are all low price retailers loved. Some, are clearly not loved at all.-

eBay: First to sell the new story of second-hand

Once again, I find myself agreeing with Murray Lambell, UK general manager at eBay. Not only with his words and insights, but with the actions that eBay are taking towards operating and flourishing in a better and more sustainable retail future. Last year eBay promoted only re-sell products for Black Friday, opened a Luxury Exchange to verify and facilitate the sale of second-hand designer accessories, and they also sponsored Love Island providing-

Charity Super.Mkt: ‘Cometh the hour, cometh the people!’

Followers of sustainable fashion cannot have avoided the opening of the first multi-charity department store, at the Brent Cross shopping centre, in North London. Ten charities are represented in the store, including Age UK, Cancer Research, Shelter and Traid. It has opened to much fanfare in a former TopShop unit and is not just remarkable in terms of its size and collaborations, but in the fact that Brent Cross is-

Why Independent Retailers need to be Less Independent!

It was my great pleasure to be the guest of Health Stores Ireland, at their “Putting Our Best Foot Forward” gathering, in Shannon last weekend. The health store sector is perfectly placed to grow and flourish in a world where consumers are increasingly looking to be more proactive in their health, wellbeing, fitness, and mindfulness. It is also a sector filled with passion-driven independent retailers owned by people who embrace-

Why Local Shopkeepers have more ‘Retail Intelligence’ than retail multiples!

Disruptive pureplay retailers have brought about an essential change to traditional business structures and processes. Well, ones that have watched and have quickly learned themselves. Best practice retail businesses now put the customer and customer data at the heart of the business. Customer centric & data centric. Everyday processes and new initiatives begin and end with the customer. Informed business act quickly, learn again from the customer, adapt, and improve.-

Why Independent Retailers should naturally make the best social media influencers!

Have you ever wondered why shopping on a good local high street takes so long? Well, there may be negatives such as finding somewhere to park, particularly if its popular, but once in situ it is largely down to becoming immersed in the whole shopping experience. You discover new and unusual products that require further inspection, you bump into friends in the street and pass some time, and maybe you-

Retail winners in 2023 will combine ’New Thinking & Processes’ with ‘Old Values & Channels.’

Retail winners in 2023 will combine ’New Thinking & Processes’ with ‘Old Values & Channels.’ My own Top 5 predictions for the year ahead… 1. The ‘Pureplay bubble’ will continue to burst. 2. Physical retail, in one form or another, will almost always be essential. 3. The convenience and reliability of Click & Collect will become even more widespread as a game-changer. 4. Traditional retailers will continue to decisively get-

How ‘Passion Supply Chains’ enable Local Independent Retailers to compete commercially and win!

I’m often asked how small independent retailers can compete against the scale efficiencies and operational expertise of larger chains. There are in fact, many ways, but always my first answer is about being authentic, about generating a unique passion. That ‘passion’ must be genuine. It needs to be engaging and infectious. And that can only be a reality if the owner and the colleagues take an active interest in the-

In 2023, Keep your ‘Retail Feet’ firmly on the Ground. Physical is back with a vengeance!

It’s the time of year when the Christmas period sales results come in, and the assessment of winners and loses takes place. It is an interesting challenge this year as we are comparing 2022 to 2001, and also to pre-lockdown 2019. There is rich and unique analysis that can be drawn from this double comparison. My own Top 5 conclusions… The ‘Pureplay bubble’ has dramatically burst. Physical retail, in one-

What can ‘we hardened retail professionals’ learn from the students at the London College of Fashion?

My collaborative project with the London College of Fashion has come to an end, for this year at least. Sad to say goodbye for now, but what an amazing and rewarding experience for everyone. The student’s final presentations were professional and polished. I can honestly say that I have sat through far worse presentations from professional businesses. Whilst I would like to take some credit for my input into their-